Solicitors

A Website That Brings Your Law Firm the Right Clients

96% of people looking for a solicitor start with a search engine. But the average law firm website converts just 2% of visitors into enquiries. That means for every 100 people who find your site, 98 leave without picking up the phone. We build solicitor websites that fix that - SRA compliant, locally optimised, and designed to turn visitors into clients.

96%
of people search online before choosing a solicitor
2.07%
average law firm website conversion rate
76%
of legal searches include a location
75%
judge credibility based on website design

Last updated April 2026

Sound Familiar?

These are the problems we hear from solicitors every week. If any of these hit close to home, you're in the right place.

1

Your website looks professional but doesn't generate enquiries

The average UK law firm website converts just 2.07% of visitors into enquiries. That's not a traffic problem - it's a conversion problem. Most solicitor websites are built like brochures when they should be built like client-winning machines.

2

You're not showing up for local searches

76% of solicitor searches include a location - 'solicitor in Leamington Spa', 'family lawyer Birmingham'. If you're not in the Google Maps local pack for your area, those potential clients are going to whoever is.

3

Potential clients don't trust what they see

75% of people judge a solicitor's credibility based on how the website looks. If your site is slow, cluttered, or looks outdated, visitors assume your practice is too. And 70% of people contact more than one firm before choosing.

4

You're not sure your site meets SRA Transparency Rules

The SRA requires regulated firms to display their SRA number, digital badge, complaints procedure, pricing for certain services, and fee earner qualifications. Non-compliance puts your firm at risk.

How We Fix It

Every solution is specific to how solicitors actually win business online.

Conversion-focused design that turns visitors into enquiries

We design every page with a clear goal: get the visitor to make contact. Clear calls to action, trust signals in the right places, and content structured around what clients actually want to know. Optimised firms achieve conversion rates of 5-7%.

Local SEO that wins the map pack

We optimise your Google Business Profile, build consistent local citations, and structure your site so Google connects your firm to your location. The local map pack captures 43-45% of all local search clicks.

A site that builds confidence from the first click

Professional design, real team photography, client testimonials, and clear practice area pages that answer the questions people are actually asking. We make your expertise visible so potential clients feel confident reaching out.

Full SRA compliance built into every page

We build your SRA number, digital badge, complaints procedure, pricing transparency, and fee earner details into the site from day one. You'll meet every Transparency Rule requirement without having to think about it.

What You Get

Custom law firm website designed to convert visitors into client enquiries
Local SEO and Google Maps optimisation for your practice areas and location
SRA Transparency Rules compliance built in - SRA number, digital badge, pricing, complaints procedure
Practice area pages written around the terms people actually search for
Mobile-first design - 7x more legal searches happen on mobile than desktop
Fast page speeds and accessibility that meet Google's Core Web Vitals
Client testimonials and trust signals positioned where they have the most impact
Ongoing SEO support to keep your rankings growing month on month

Want to see how your site stacks up?

Get a free website audit with specific recommendations for your solicitors business. Takes 2 minutes to request, delivered within 48 hours.

Get Your Free Audit

Frequently Asked Questions

Yes. We build every solicitor website to meet SRA requirements from the start - your SRA number, digital badge, complaints procedure, pricing for relevant services, and fee earner qualifications are all included.

Most law firm websites take 3-5 weeks from kickoff to launch. Larger firms with many practice areas may take a little longer. We'll give you a clear timeline at the start.

Yes. We research the keywords people use to find solicitors in your practice areas and write content that ranks well and answers the questions potential clients are asking. You review everything before it goes live.

Absolutely. We build dedicated pages for each practice area - conveyancing, family law, employment law, whatever your firm covers - and optimise each one for the specific terms people search for in your area.

We can rebuild your site from scratch on your existing domain, keeping any SEO authority you've built up. We set up proper redirects so your Google rankings aren't affected during the switch.

We set up Google Analytics and Search Console tracking from day one. You'll see exactly how many people visit your site, which pages they land on, and how many turn into enquiries. Monthly plain-English reports.

Ready to Win More Clients From Your Website?

Book a free 15-minute call and we'll review your current site, check your local search visibility, and show you where the biggest opportunities are. No legal jargon, no hard sell.