A Website That Gives Families the Confidence to Choose Your Home
86% of families research care homes online before making a decision. With over 15,700 care homes in the UK and average weekly fees above £800, families take this choice seriously. Your website needs to answer their real questions, show your CQC rating proudly, and make it easy to arrange a visit.
Last updated April 2026
Sound Familiar?
These are the problems we hear from care homes every week. If any of these hit close to home, you're in the right place.
Your CQC rating is hidden or hard to find
Families check CQC ratings before anything else. If your rating is buried in a footer or missing entirely, they assume the worst. A prominent CQC rating - especially a Good or Outstanding one - is the fastest way to build trust with families researching options.
Families can't see what your home is actually like
Choosing a care home is one of the most emotional decisions a family makes. If your website only has a few stock photos and a list of services, it does nothing to address their anxieties. They want to see real rooms, communal areas, gardens and activities.
You are losing to directories and chains
Sites like carehome.co.uk dominate Google for care home searches. Large chains outspend you on marketing. If your own website does not rank for 'care homes in [your town]', you are paying directories for leads or losing them entirely.
Your website doesn't answer the questions families actually ask
What does a typical day look like? Can my mum bring her own furniture? What happens if care needs change? Families have dozens of practical and emotional questions. Most care home websites answer none of them.
How We Fix It
Every solution is specific to how care homes actually win business online.
CQC rating displayed front and centre
We integrate your CQC rating prominently on your homepage and key landing pages. Families see it immediately, and it builds trust before they read another word. We link directly to your full CQC report so there is nothing to hide.
Virtual tours and real photography
We build immersive gallery pages and virtual tour functionality so families can see your home from their sofa. Real photos of rooms, lounges, gardens and activities do more to convert enquiries than any amount of marketing copy.
Local SEO that outranks directories
We optimise your site and Google Business Profile so you rank for 'care homes near me' and 'care homes in [your town]' above directory listings. When families find you directly, you control the message and save on directory fees.
Content that answers real family concerns
We create pages that address the actual questions families ask - fees, daily routines, visiting arrangements, what to bring, how transitions work. This builds trust and also ranks for the long-tail searches families type into Google.
What You Get
Want to see how your site stacks up?
Get a free website audit with specific recommendations for your care homes business. Takes 2 minutes to request, delivered within 48 hours.
Get Your Free AuditServices for Care Homes
We offer both one-off website builds and ongoing SEO packages. Most care homes start with a website and add SEO once they see the results.
Frequently Asked Questions
Yes. We display your CQC rating prominently on the homepage and key pages, with a direct link to your full report on the CQC website. If you have a Good or Outstanding rating, we make sure everyone sees it.
We do. We can integrate 360-degree virtual tours, video walkthroughs or detailed photo galleries. Families want to see real rooms and communal spaces before arranging a visit, and virtual tours significantly increase enquiry rates.
Every site we build meets WCAG 2.1 AA accessibility standards. That means clear fonts, good colour contrast, keyboard navigation and screen reader support. We also test with larger text sizes since many visitors are older family members.
We optimise your Google Business Profile, build local citations and create location-specific content. Directory sites rank because they have lots of content - we make sure your own site has better, more specific content about your home and area.
A typical care home website takes 4-5 weeks from kickoff to launch. If you need a virtual tour set up or professional photography arranged, we allow an extra week for that.
Our care home websites start from £997 for a complete site with CQC integration, gallery, local SEO setup and enquiry forms. We will give you an exact quote after a free discovery call.
Let Families Find and Trust Your Care Home
Book a free call and we will review your current website and Google presence. We will show you exactly what families see when they search for care homes in your area - and how to make sure they choose yours.