Stop Paying Portal Fees for Leads You Could Generate Yourself
Rightmove gets 125 million visits a month. But every lead from a portal costs you money - and your competitors see the same enquiries. We build estate agent websites and SEO strategies that bring buyers and vendors directly to you.
Last updated April 2026
Sound Familiar?
These are the problems we hear from estate agents every week. If any of these hit close to home, you're in the right place.
Portal fees are eating your margins
Portal fees account for around 7.2% of your commission on every sale. Rightmove and Zoopla are necessary, but if they are your only source of leads, you are renting your entire pipeline from someone else.
Your website is a listing dump, not a lead generator
Most estate agent websites just mirror what is already on Rightmove. Vendors and landlords searching for a local agent don't care about your feed - they want to see why you are the right agent to sell or let their property.
You're losing the 'estate agent near me' battle
There are over 25,600 estate agencies in the UK and that number grew 2.2% last year. When a homeowner Googles 'estate agent in [your area]', the agencies on page one get the valuation bookings. Everyone else gets nothing.
Your site fails on mobile and speed
62% of consumers are less likely to convert after a bad mobile experience. Property searches happen on phones - during commutes, lunch breaks, evening sofa scrolling. A slow or clunky site sends visitors straight to a portal instead.
How We Fix It
Every solution is specific to how estate agents actually win business online.
Your own lead generation channel
We build websites designed to attract vendor and landlord leads directly through search. Instant valuation tools, area guides, and market report landing pages that bring in enquiries you don't have to share with competing agents.
A website that sells your agency, not just your listings
Dedicated pages for vendor services, landlord services, local market expertise, and your team. We make it obvious why a homeowner should instruct you rather than the agent next door.
Local SEO that dominates your patch
We target the exact areas you cover with location-specific pages, Google Business Profile optimisation, and content that positions you as the local property expert. When someone searches for an agent in your area, you show up first.
Fast, mobile-first design with property feed integration
Your listings sync automatically from your CRM via Rightmove, Zoopla, or direct API feeds. Pages load fast on any device. Property search works properly. No more clunky, broken listing pages.
What You Get
Want to see how your site stacks up?
Get a free website audit with specific recommendations for your estate agents business. Takes 2 minutes to request, delivered within 48 hours.
Get Your Free AuditServices for Estate Agents
We offer both one-off website builds and ongoing SEO packages. Most estate agents start with a website and add SEO once they see the results.
Frequently Asked Questions
Yes. We integrate with all major property CRMs and feed providers, including Reapit, Alto, Jupix, and Expert Agent. Your listings update automatically - no manual work needed.
Absolutely. We integrate tools that let homeowners get an estimated valuation on your website. Every submission is a warm vendor lead delivered straight to your inbox or CRM.
Local knowledge is your advantage. We build content around your specific areas - street-level guides, school catchment info, market reports - that big online agents can't replicate. Google rewards this kind of local expertise.
The Digital Markets, Competition and Consumers Act came into effect in April 2025. We make sure your website meets the requirements around pricing transparency, review practices, and fair marketing claims.
You should see ranking improvements within 3-4 months and meaningful lead generation from month 6. Local SEO for estate agents tends to move faster than broader national campaigns because the competition is more contained.
Yes, portals are still important for buyer reach. But the goal is to reduce your dependency over time by building your own pipeline. Think of your website as a lead channel you own - no monthly portal invoices.
Ready to Turn Your Website Into Your Best-Performing Branch?
Book a free call. We'll look at your current site, show you where you are losing vendor leads, and map out a plan to make your website actually work for your agency.